While watching one of my grandchildren play Whack - a - Mole at an amusement park I was struck with how much fun the child was having being busy. The smile on his face, the effort he expended in trying to smack the mole as soon as it popped up, and the excitement in his voice as he screamed with joy all told me that the ageless game has as much appeal today as it did many years ago when I played it as a child. Whack - a - Mole, the game, is fun and perhaps a good exercise to develop hand-eye coordination. Whack - a - Mole, the business practice, is a sure recipe for ineffectiveness and ultimate failure.