Sales Coaching

During the Sales Coaching workshop, participants learn the coaching competencies necessary to excel in their

roles as sales leaders and are able do the following as a result of the program:

• Adjust their coaching style to the needs of the individual sales-team member and/or sales opportunity.
• Build strong, lasting relationships with coachees through effective communication.
• Help individuals grow and develop their sales skills.
• Effectively communicate sales expectations.
• Work with coachees to set challenging but attainable sales goals and supporting action plans.
• Identify coaching opportunities that are specific to the organization’s sales process.
• Use sales-performance standards to increase coaching effectiveness.
• Help sales-team members overcome performance obstacles and develop collaborative solutions.
• Maximize team-member performance through improvements, development, and change.
• Coach average sales performers in the performance curve on opportunities for improvement, development, and change.
• Coach in formal situations as well as during informal, on-the-spot opportunities (coaching in the field).

The Sales Coaching workshop provides sales leaders with world-class training on coaching for sales-driven results. In the workshop, participants receive an in-depth analysis of their current level of sales-coaching skill. Then, they learn techniques and strategies to minimize their identified limitations and capitalize on their coaching strengths. Participants also have the opportunity to practice the skills using sales-oriented situations so they are able to immediately apply the skills to their own sales-coaching opportunities. The real-world application and sustainability tools, in combination with the innovative learning and practice methods, give sales managers and leaders the competencies and confidence they need to coach in a fast-paced sales environment. To increase the effectiveness of the learning experience, the Sales Coaching workshop can be tailored to align with and support your organization’s specific sales training process.