Sales Coaching Training Program

During the Sales Coaching training program, participants learn the coaching competencies necessary to excel in their

roles as sales leaders and are able do the following as a result of the program:

• Adjust their coaching style to the needs of the individual sales-team member and/or sales opportunity.
• Build strong, lasting relationships with coachees through effective communication.
• Help individuals grow and develop their sales skills.
• Effectively communicate sales expectations.
• Work with coachees to set challenging but attainable sales goals and supporting action plans.
• Identify coaching opportunities that are specific to the organization’s sales process.
• Use sales-performance standards to increase coaching effectiveness.
• Help sales-team members overcome performance obstacles and develop collaborative solutions.
• Maximize team-member performance through improvements, development, and change.
• Coach average sales performers in the performance curve on opportunities for improvement, development, and change.
• Coach in formal situations as well as during informal, on-the-spot opportunities (coaching in the field).

The Sales Coaching program provides sales leaders with world-class training on coaching for sales-driven results. In the program, participants receive an in-depth analysis of their current level of sales-coaching skill. Then, they learn techniques and strategies to minimize their identified limitations and capitalize on their coaching strengths. Participants also have the opportunity to practice the skills using sales-oriented situations so they are able to immediately apply the skills to their own sales-coaching opportunities. The real-world application and sustainability tools, in combination with the innovative learning and practice methods, give sales managers and leaders the competencies and confidence they need to coach in a fast-paced sales environment. To increase the effectiveness of the learning experience, the Sales Coaching program can be tailored to align with and support your organization’s specific sales training process.