Employees who lack proper leadership and team cohesion tend to falter when it comes to achieving team or organizational objectives of any kind. In contrast, when employees understand what is expected of them, the goals they’re trying to meet, and how they contribute to the team’s success, companies are better positioned to build customer loyalty, outshine the competition, and boost the bottom line.

What Is Coaching a Team?

Coaching the team is more than just coordinating a group of employees. It’s about helping others in an organization utilize their individual qualities to improve work performance and amplify employee morale. Well-coached teams have common goals, demonstrate superb communication skills, and know how to collaborate effectively for company objectives.

In coaching, a leader, usually an executive or a manager, takes responsibility for initiating a well-structured, collaborative coaching process. The objective is to help create and maintain an inclusive work environment that promotes resilience and productivity.

Remember, coaching is not mentorship. Coaching is about equipping others with the resources to succeed. Mentorship is about sharing personal experiences with your team.

Building your management repertoire through the 10 effective coaching strategies described below will help you better support your employees and become a more-effective manager for your team members.

10 Effective Coaching Strategies to Drive Team Success

1) Know Your Employees

To be a great manager, you must really know your team. Make a concerted effort to get to know each of your employees on a deeper level. Learn about each person’s strengths and weaknesses; what they excel at and what challenges them; what motivates them and what they find discouraging. Along with formal personality testing, consider having each of your team members complete regular self-evaluations and use the results to ensure you are utilizing each employee in the most effective way possible.

2) Foster Transparency

Being transparent with your employees helps to build trust, form relationships, and ensure that everyone is on the same page. By starting with transparency at the top, you help to foster a company culture of open communication. Encourage transparency within your team by asking yourself these key questions:

  • “How frequently do I open myself up to others and allow them to get to know me?”
  • “Have I clearly explained my values and motivations to my team members?”
  • “Am I clear and consistent in the way I make choices and decisions?”
  • “Do I tell team members when I make a mistake or discover a fault in my own knowledge base?”

Like most things in a leadership role, you can’t expect your team members to do anything you wouldn’t do. Lead by example.

3) Collaboration is Key

Humans are generally competitive by nature. As such, competing within an office setting is often second nature. However, by discouraging unhealthy competition and encouraging collaboration and recognition of group achievements rather than individual success, you’ll be able to foster a culture that not only thrives as a team but one that also inspires members to rely on one another.

4) Create Clear Objectives and Goals

Clearly defining objectives and goals is virtually impossible without strategic planning. After gathering your team, start with big-picture thinking and encourage members to discuss and brainstorm ways to meet your longer-term goals. This is a good time to draw from individual strengths and ask for the team’s dedication, commitment, and creativity. Once the larger goals are identified, develop a timeline that includes milestones and benchmarks to keep everyone accountable and help you gauge your team’s cohesion, progress, and accomplishments.

Explore CMOE’s Coaching Skills portfolio to begin achieving results for your business coaching needs.

5) Celebrate Success

Celebrating milestones and benchmark goals is one of the best ways to keep your team on track, motivated, and inspired. Along with commemorating these achievements, make an effort to celebrate the individual successes of your team members as well as those of the group. Highlighting everything from work anniversaries and personal achievements to professional gains and employee wins is a powerful tool for supporting individual and team motivation and morale.

6) Build Mutual Trust

At the root of all effective coaching relationships lies a foundation of balanced trust. While things like fostering transparency can help to establish this trust, you may also want to have an open-door policy; be clear, friendly, and non-judgmental in each coaching meeting; and make an effort to show your employees that you care about them, consider them to be valuable members of the team, and have a keen interest in them and their success.

7) Pave the Way for Success

You can’t expect your team to operate effectively without laying the groundwork for them to do so. Therefore, it’s critical for your team to have access to training, software, resources, strategies, materials, and anything else they might need to be successful in their roles—and if something is lacking, fill the gap as quickly as you can.

8) Share Constructive Feedback

As one of the most critical aspects of employee coaching, feedback has the power to make or break the success of the team. What have your employees done well? What strategies haven’t worked? What needs improvement? Giving (and receiving) constructive feedback can be tricky. Remember to craft your message carefully, work to refine your feedback skills over time, and be open to feedback from others (see #9).

9) Ask for Feedback

The best and most effective coaches are coachable. During meetings and one-on-one sessions with employees, ask for ways you can improve in your role as coach to help your employees reach the performance and behavioral goals you’ve set together. During the discussion, keep an open mind, remain flexible, and maintain perspective.

10) Manage Inter-Team Disputes

Despite your efforts to build a unified, communicative team, there will inevitably be conflicts among your team members. Whether it’s an issue of certain employees not pulling their weight or a case of minor office bullying, it’s your responsibility to keep an eye out for interpersonal upheaval within your team. Make an effort to fully understand these issues, and then implement a procedure for dealing with and avoiding these kinds of problems in the future.

Why Is Team Coaching Important?

Team coaching can produce long-term results in the workplace. With the right coaching resources, company personnel can:

  • Reduce workplace conflicts: Company conflicts are inevitable. A well-coached team is prepared to handle issues and offer feasible solutions to establish a harmonious work setting.
  • Ensure everyone is heard: Employees want to feel heard and valued. Team coaching ensures everyone’s opinions and feedback are considered when focusing on collaborative objectives.
  • Build trust: Leaders can connect, communicate, and establish a valuable connection with each of their employees to cultivate trust in the workplace.
  • Increase engagement: Team coaching facilitates engagement and employee participation. This way, each member can contribute to your organization.

To ensure that you’re using all of your resources to best manage your team, consider developing a “toolkit” for employee-coaching strategies. Not only will this act as a quick, go-to reference in times of need, it will also be a valuable asset you can continue to build as you gain additional experience in leadership and management. As you develop more-effective coaching techniques, continue to ask yourself, “What kind of strategies can I think of to help improve my coaching skills?” If you remain committed to continuous improvement, you’ll only get better over time.


Improve Your Coaching Style. Download This Coaching Resource to Improve Your Coaching Skills.

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About the Author
CMOE’s Design Team is comprised of individuals with diverse and complementary strengths, talents, education, and experience who have come together to bring a unique service to CMOE’s clients. Our team has a rich depth of knowledge, holding advanced degrees in areas such as business management, psychology, communication, human resource management, organizational development, and sociology.

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