The Need for Strategic Alignment


Organizations around the world are challenged to adapt to the changing business environment at a breakneck pace. Consequently, having team members who understand and are in alignment with the business’ principal strategy is increasingly more important. In order to stay competitive, organizations must devise viable, creative strategies for business success and growth. And in order for corporate strategy to do its job, an organization must maintain strategic alignment throughout every level of the business.


The Benefits of Being Strategically Aligned

Lacking strategic alignment, well-meaning managers may spend countless hours pursuing initiatives that, while they may be good ideas, aren’t the right things to focus on at the time. Even worse, if the strategy of the organization is unclear to employees at the operational level, they may lose faith in the vision, mission, and value proposition of the organization. This loss of connection can squelch their morale and willingness to offer their best to the company, which not only hurts the company culture—it hurts the bottom line. By ensuring that there is strategic alignment in your organization, you can be certain that limited resources won’t go to waste:

  • Focus energy in the right areas at the right times
  • Reduce or abolish workplace redundancies
  • Eliminate conflicting priorities
  • Increase team-member coordination, communication, and buy-in
  • Clarify the capabilities and competitive advantages of the organization
  • Provide structure and clarity of purpose for employees
  • Empower all team members to shape the future of the organization
  • Support market maneuverability, a must in a rapidly changing global economy

Aligning Strategies Throughout the Business

Strategy is often thought of as something that only top-tier executives can influence, and while it may be true that “top-down” strategy is most common, we maintain that individuals throughout the organization must both understand the organization’s strategy and create an ancillary strategy for themselves—a supplemental strategy that directly impacts their respective areas of responsibility and strengthens the core of the business. When carefully crafted, these supporting strategies are designed expressly to create added value within different divisions of the business while simultaneously upholding and supporting the corporate strategy driving the company forward.

CMOE has been designing leadership-development programs for over 35 years, and never before have strategic ability, strategic forethought, and strategic alignment been more important. CMOE’s Strategic Leadership Workshop was designed specifically to address the challenges inherent in creating strong strategic thinkers capable of instilling a sense of ownership in all members of their team and boosting strategic alignment throughout the organization.

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“Leaders have a duty to ensure that his or her resources are used in a way that supports the overarching direction in which the firm is moving.”

~ Stephanie S. Mead, MBA

“Strategy Mosaic: The phenomena that occurs when many small pieces of the master strategy come together to create a masterpiece.”

~ Strategy is Everyone’s Job: A Guide to Strategic Leadership

“Mid-level managers in today’s business environment are required to be more adaptive and proactive.”

~ Strategy is Everyone’s Job: A Guide to Strategic Leadership

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