Mini-MBA Core Curriculum

The Bottom Line Mini-MBA delivers course structure and content aligned with the needs of your business. We work with you to determine the areas of business acumen and analysis that require the most attention, and then calibrate course content to address those needs. Depending on the profile of the participant group—from human capital intensive to executive and international groups—supplemental content augments the core program to assure that the unique issues associated with their responsibilities are addressed.

Finance

• Balance Sheet
• Income Statement
• Profitability Ratios
• Liquidity Ratios
• Debt Rations
• Risk vs. Return
• Payback Period
• Leverage Principle
• Time Value of Money
• Net Present Value
• Break-even Analysis
• Internal Rate of Return

Economics

• Globalization
• Opportunity Cost
• Supply and Demand
• Equilibrium Cycle
• Roles of Prices & Profits
• Inflation & Recession
• Fiscal & Monetary Policy
• Government Intervention
• Ceilings, Floors, Taxes & Tariffs
• Market Intervention
• Economic Systems
• Law of Comparative Advantage

Marketing

• Segment Analysis
• Target Market Analysis
• Product Positioning
• Four P’s = Product, Price, Promotion,

Place

• Buying Behavior
• Stages in the Buying Process
• Market Opportunity Analysis
• Product Life Cycle
• Sigmoid Curve Analysis
• Business to Business Marketing

Accounting

• Financial Accounting
• Cost Accounting
• Allocation Analysis
• Direct vs. Indirect costs
• Incentive Point Analysis
• Contribution Margin
• Cost of Capital Analysis
• Risk Assessment
• Cost/Benefit Analysis

Corporate Strategy

• Business Structure
• Vision & Mission Statements
• The Planning Process
• Measurement Standards
• Executive Decision Making
• SWOT Analysis
• External Environment Analysis
• Product Life Cycle Analysis
• Growth vs. Market Share
• Segment Analysis
• Leading Change Model