team leadership and communication

The benefits of building an effective team within the workplace cannot be understated. All effective groups need to understand the importance of team communication because it is crucial to their success.

Why is communication important in a team? Effective communication within a team will build a common purpose among team members that will allow them to reach their goals. Frequent friendly communication can help team members develop a sense of belonging and strengthen relationships.

Group working on team communicationEffective team leaders know that group communication drives organizational efficiency. As employees understand the standards for their work, they will be more willing to reach out for help when they need it and the team will become more capable. Strong group communication will create understanding and that understanding will create powerful relationships within a team.

Yet, after you’ve laid the groundwork for a great team, maintenance is the most important factor.

No one doubts the importance of team building in an organization, but the necessity to understand the importance of team communication maintain the team and continually foster an environment where it can grow is sometimes overlooked.

Just like any engine in a car, in order for all the pieces to function perfectly and reliably, the integral parts must be serviced regularly. Effective coaching for your team may mean the difference between significant long-term productivity and a slow decline into obsolescence.

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7 Reasons Why Communication is Important in a Team

The most significant factor in any team is the ability to communicate skillfully. As a leader, you must evaluate the team’s communication skills honestly.

How can you ensure your communication is driving unity and not sowing discord? How can you communicate in a way that empowers your team? Here are a few reasons why communicating on a team is important:

1. Sets Team Communication Goals

Setting team communication goals can help ensure team communication maintains its effectiveness. Develop goals that will enhance mutual understanding and collaboration throughout your team. Defining your team’s communication challenges will help you clearly see where you need to improve.

While setting team communication goals can help define overall communication objectives, you can also use them to focus on specific aspects of communication that can be improved.

2. Doesn’t Reinvent the Wheel

Remember, no matter what kind of problem your team may be facing; chances are someone else has already dealt with a similar issue and has a unique way to approach it. Seek these people out with a passion; they will inspire both you and your team to excel.

Standing on the shoulders of others is a critical key to your team’s transformation and forward progress. You can apply the previously developed method rather than spend your valuable time on trial and error. Here are a few tried-and-true communication principles that can help you get started.

3. Makes Time For Communication

Teams need time to communicate, which makes finding that time an important objective. Setting aside time for meetings and quick syncs or project updates can help your team build trust and communicate effectively. Giving your team time to communicate will allow them to celebrate each other or reach out about issues.

4. Keeps Things Clear

If you have ever experienced complicated and confusing communication, you understand the importance of straightforward, understandable communication. Frequently, organizational communication is intended to keep everyone on the same page, but it needs to be clear in order to do so. Make sure the purpose of your communication is easily understood whether you are communicating in person or digitally. Your team shouldn’t have to guess your desired outcome or the intended recipient.

5. Shows Respect

In order for team communication to be effective, it must be respectful. Showing respect in communication can be as simple as respecting your team’s time and keeping communication productive and streamlined. Constructive criticism also needs to be given and received respectfully. Sometimes, team members are wrong, but maintaining respectful communication can be the difference between a quick correction and a complete derailment.

6. Encourages Collaboration

The ability to express individual perspectives and share insights is a crucial reason why communication is important in a team. Effective team communication is the cornerstone of collaboration within any organization. It serves as the driving force that sustains a flow of ideas, understanding, and a sense of purpose among team members. Open and transparent communication ensures teams are better equipped to coordinate their efforts and collectively work toward a common goal.

The importance of feeling heard and valued cannot be overstated, as it encourages innovation within any group.

7. Enhances Team Satisfaction

Regular updates, feedback, and acknowledgment through effective communication channels can significantly impact your team’s sense of camaraderie, their loyalty to their position, and your organization’s overall objectives.

Effective communication ultimately nurtures a supportive environment, driving individuals to invest their best efforts within their roles. Open communication fosters inclusivity, allowing team members to seek support and voice unique contributions. This can cultivate a sense of ownership and belonging, reinforcing team and individual commitment to the organization.

Developing Strong Communication Skills

Fostering effective communication skills is a key component of team success. These skills lay the foundation for a more efficient, harmonious work environment. How do you develop effective communication skills at work? Teams can actively enhance their proficiency with these actionable strategies.

1. Active Listening

Do your team members practice active listening? The key to effective communication is as much about creating space for ideas as it is about adding to the collective pot. It’s important to practice active listening, which involves listening to understand or comprehend rather than to respond. How do you practice active listening? Start here:

  • Stand back to allow team members to share ideas
  • Engage with others’ perspectives
  • Rephrase and confirm what you heard

2. Training and Workshops

Does your team know the basics of effective communication? Communication-focused training sessions can give each team member valuable insights and practical tips for effective communication. These sessions typically include tips for expressing ideas clearly, adapting communication styles for different audiences, and establishing frameworks for constructive feedback.

3. Open Dialogue

Do your team members feel heard when they share ideas? Cultivating a culture of open dialogue within the team can encourage individuals to voice their thoughts and ask questions. A culture of open dialogue also prompts team members to contribute more readily to discussions. This improves organizational communication and can also strengthen team cohesion.

4. Regular Feedback

Does your organization employ regular feedback mechanisms? Establishing a consistent feedback framework helps team members engage with constructive input and practice multiple communication styles. This process also helps team members refine their approach to communication and feedback through continuous conversation, surveys, open discussions, peer feedback sessions, or other feedback channels.

5. Role Modeling

Do your team leaders prioritize clear and transparent communication? Leaders play a crucial role in emphasizing strong communication skills and can powerfully influence the communication culture within your organization by leading through example. Team leaders set a positive standard for communication by exemplifying effective communication practices.

6. Accessible Resources

Do your team members have access to resources on effective communication? Whether it’s guidance on effective email communication or public speaking, providing team members with resources to hone their communication skills can empower them to communicate more confidently and effectively.

Maintaining Effective Communication Within a Team

Asking the question, why is communication important in a team, is the first step to building a stronger team. Every system naturally has a tendency to break down. This isn’t just my opinion; it is the way of all human interaction. Without consistent lubrication and preventive maintenance to keep your people performing at their best, your team will digress into a meaningless, under-optimized machine. The key is to think creatively when renewing team purpose and commitment.

Learn how CMOE's teamwork programs can assist teams in overcoming common challenges and unlock formulas for success.

The Secret to an Effective Team Communication Strategy: Check in Regularly

Good communication means just that–going the extra step to ensure progress. Checking in with your team members means more than ensuring their productivity is high. A teammate who is at the end of his rope when it comes to workload may seem productive right up to the moment that he ‘breaks.’ When this happens, the personnel gap may cost you more money than if you had checked in frequently with the team member and discovered the issues before they became problems.

This post was contributed by Alisa Johnson, a guest writer, who writes about the top online business school. She welcomes your feedback at Alisa.Johnson1982 at

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About the Author
Chris Stowell
Christopher Stowell is currently serving as CMOE’s Vice President of Sales and Marketing where he works with multi-national organization to develop their people. His special interests lie in coaching teamwork, strategy, e-learning, and assessment design, and delivery. Chris has a special talent in helping companies assess their organizational effectiveness and identifying key issues and opportunities in order to advance their performance and achieve long term results. Additionally, he has extensive experience in designing, coordinating, and facilitating customized adventure based experiential training events for high performance teams.

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