If you think strategy is just for the executive team or CEO, think again. In reality, strategy is everyone’s job and every organization needs strategy. Every individual inside the organization is linked to the success of the business and plays a part in the firm’s strategy mosaic.
Everyone in the organization should be asking themselves:
- “How do I add value to the business?”
- “Who are my customers”
- “How do I drive benefits?”
- “How does my function contribute to the competitive advantage of the organization in the market place?”
To harvest strategic opportunities or avert potential hazards, each function, team, and person needs to answer these questions and take responsibility for delivering results today while formulating and implementing the strategic changes that will shape the future.
Learn more about the philosophy of this exciting new book by watching this short video on Strategy is Everyone’s Job.