One of the roles of a coach is to be a guide and a support while the coachee is developing a new skill or learning a new concept. But often times, coachees are blind to the need for development and learning.
The coach must then initiate a discussion with the coachee to help them understand that a need or development opportunity exists.
This effort begins the first of the four stages of learning, based on elements of the Johari Window, where a coach supports the coachee throughout the process of progressing from incompetence to competence in a skill or concept.