leader standing in front of whiteboard, speaking to employees

Executive Presence is the ability and skill to speak with confidence and inspire confidence in others. Having executive presence is not only important when you are actively leading your team, but also in any situation where you need to convey your leadership capabilities. Through your executive presence, you will seek to show team members and stakeholders that you are capable, reliable, trustworthy, and someone that others will want to follow. Although this may sound intimidating, executive presence is a skill that you can develop by focusing on the four components below.

1. Establishing Your Authority

The first component is the leader, or you. Think about your reputation with this group and whether your authority is implicit based on your leadership position or if it needs to be established by showcasing relevant qualifications and experiences.

leader in conference room with employees gathered around

You should also work to build and maintain your professional reputation by consistently delivering on promises and demonstrating competence within your field. But most importantly, you need to remember that you are a competent leader and that people will want to follow and listen to you.

2. Defining Your Purpose

The second component is the purpose. Before walking into a situation, decide what you want to achieve with this interaction or meeting. This could be to inspire, inform, persuade, or directly lead. By identifying your purpose, you will be able to tailor your approach accordingly. This purpose will also help you stay focused and ensure your message is effective.

3. Understanding Your Audience

The third component is the audience or whoever you are addressing in this situation. The audience could be anyone from your team members, to your peers, to a board of directors. Consider your audience’s needs, interests, concerns, and expectations for this situation. This will help you adapt your communication style, tone, and content to resonate with your specific audience.

4. Crafting an Impactful Message

The final component is the message. Your message will be influenced by all three of the other components, so you must craft a well-structured and compelling message that aligns with your purpose and resonates with your audience.

Ready to enhance your leadership impact? Start mastering your executive presence today and see the difference it makes in your interactions and leadership! Contact CMOE to learn more.

About the Author
Hannah Sincavage
Hannah joined the CMOE team in 2022 and brings both her unique expertise in writing and her prior teaching experiences to the Design Team and CMOE clients. She earned her Master of Arts in Writing and Rhetoric Studies at the University of Utah. Hannah works with the Design Team to provide innovative learning solutions that meet the needs of each organization.

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